![]() ![]() Franklin Sports custom batting glovesįranklin Sports is a premier batting glove company and industry leader. For jeans, for example, not only can users choose the color, the overdye, and pattern, but you also can add a distressed, worn effect. Using Levi’s 3D catalog, users can view an item from any angle and make as many changes and updates as they want. Marc Rosen, the executive vice president and president of Levi’s describes this customer-tailored marketing strategy very well: “It is a shift from selling what we make to making what we sell.” Today, the company’s stores carve out space where their customers can design their own jeans, shorts, jackets, t-shirts, sweatshirts, and even a tote bag online. Levi’s first introduced in-store customization in 2015. More fashion brands that use 3D product configuratorsĬompanies of different sizes in fashion and luxury industries have successfully used online 3D product configurators, sometimes at their stores. Let’s look at examples of how fashion retailers use 3D product configurators. The most important benefits, however, are that it helps reduce costs and grow sales. This alone can lift revenue by 5 to 15%.Įvery business is unique and can find additional benefits from implementing a 3D product configurator on their website. ![]() You can personalize a customer’s shopping experience based on their previous preferences. You can use the information to plan your inventory by cutting unpopular products and optimize storage.
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